With more than 25 years of experience in creating direct marketing and advertising campaigns that help clients develop a plan and a budget to meet their monetary goals, Terrie has developed extensive knowledge of, and success in, printing, direct mail and lead generation campaigns. Her clients include national brands like Allstate, Frito-Lay, and Whirpool; large non-profit organizations including Komen Foundation and MADD; and a wealth of small organizations such as auction companies, credit unions, seminar companies and educational institutions. Terrie believes that every business she works with shares the need to earn a profitable return on investment. Terrie has especially excelled in the Not-For-Profit, Financial Services, Healthcare and Senior Services industries. She writes regularly on direct marketing topics for ‘Self-Informed’; has served on the Postal Customer Council’s Board of Directors, and is “Direct Marketing Expert” for the National Association for the Self-Employed. Terrie also speaks at Universities and professional organizations on topics including increasing donor appeal response and improving your ROI.